We decided to change the poster in the background from the original because we felt that it previously didn't look as professional as we had desired. As this poster is for the album, we didn't want it to appear to just be promoting the single and so we including two images of the band perfoming that a member of our team had personally taken. But, we wanted a degree of intertexuality within our auxillary pieces so audiences could recognise all three pieces relating to one another and so realise that they are all in designed to promote The Maccabees. And so we decided to incorporate our motif from the music video, (that being the doll) onto the poster as well as including the same actress, a member of our team.
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