



The band name is written in light bulbs at the top of the advert. This is considered the trademark font of the band, it highlights their theatrical nature as it suggests glamour. Purple, often associated with royalty helps to reinforce this idea of glamour as it is the main colour used within the advert. The other colour used is gold, as this colour also has connotations of glamour, wealth and prestige it highlights the band's position within the rock industry. It suggests that they chose not to conform to ideas associated with the genre such as unglamorous, unkept appearances.
This advert is selling the album rather than the artist as they don't appear on it. This is typical of music under the mellow- rock genre. The background is black so as to highlight the names of the songs which are in various colours. "Out Now" stands out compared to the song names. It is in large letters at the bottom of the advert to highlight that they are selling the album rather than the artist which shows their serious attitude towards music. Although, the use of colour shows the bands more 'fun' and vibrant attitude to their music. 
Animatic
We received generally quite positive feedback from our animatic when showing it to the class showed our animatic to the rest of our media class.
They identified our motif to be the doll and said it was consistently shown throughout the narrative.
But our other motif was not identified as it was in black and white (it was the colour red) We have decided to improve this in the actual video by choosing locations which clearly incorporate the colour red. We will also use red lighting in the final scenes
Our video was identified as a narrative video rather than a performance based one. They recognised that in doing this we were developing the “indie” genre, as performance based videos are stereotypically more common
