Wednesday, 4 November 2009

Analysis of Jamie Cullum Magazine Advert



The name of the artist and album is considerably bold. It is written in large black letters at the top of the advert, making the vital information stand out. Being a jazz musician, this formal- looking font shows his serious attitude towards his music. But, there are pieces cut out from the artist and album name, caused by the destruction of the piano. As jazz music tends to typically be mellow, this shows his alternative and creative and lively take on this genre.
The artist is in the central image of the advert, drawing attention to him, so the advert in effect is promoting the artist rather than just the music. The background is pale, fading down from pale blue/green to white. The poster is white where the artist is standing, drawing more attention to him, again rather than the vital information at the top.
The artist's costume is formal, serious. He is wearing a suit. Again, like before this shows his serious attitude therefore his dedication to his music. The top button of his shirt is undone, maybe to not make the artist appear as 'business-like' (as the rest of the poster suggests) to make it more relaxed like typical jazz music.
Other information is written below the artist's name and album name, in a smaller font. One item of information being a critic's view of the album. This is done to sell the album, to give it more credibility.

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