This advert is selling the album rather than the artist as they don't appear on it. This is typical of music under the mellow- rock genre. The background is black so as to highlight the names of the songs which are in various colours. "Out Now" stands out compared to the song names. It is in large letters at the bottom of the advert to highlight that they are selling the album rather than the artist which shows their serious attitude towards music. Although, the use of colour shows the bands more 'fun' and vibrant attitude to their music. The vital information is written in white, contrasting greatly with the black background. This clearly separates the more technical information from the song titles and so highlights its importance on the advert.
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