Possible photos for Magazine Advert and Digipak

Possible photos for Magazine Advert and Digipak

Advert- first draft

Music Video and feedback- (improved quality)

Teacher feedback

Check out this SlideShare Presentation:

Teacher feedback

View more documents from 3701.

After reading the feedback we decided to add titles at the beginning and end of our music video. Although, this is mostly common when videos are shown on music video channels rather than online, we still wanted to inform audiences of the name of the artist and the track.

Music Video- Feedback

The Killers Magazine Advert

The band name is written in light bulbs at the top of the advert. This is considered the trademark font of the band, it highlights their theatrical nature as it suggests glamour. Purple, often associated with royalty helps to reinforce this idea of glamour as it is the main colour used within the advert. The other colour used is gold, as this colour also has connotations of glamour, wealth and prestige it highlights the band's position within the rock industry. It suggests that they chose not to conform to ideas associated with the genre such as unglamorous, unkept appearances.

The central image is the Royal Albert Hall, which further enforces this idea of glamour. It adds a setting to the advert as it is a live album from a performance at the Royal Albert Hall. But this contrasts with the cacti and palm trees, which give the advert an American setting. This is used to signify to audiences the band's Las Vegas roots.

Initial ideas for Advert and Digipak

Analysis of REM Magazine Advert

This advert is selling the album rather than the artist as they don't appear on it. This is typical of music under the mellow- rock genre. The background is black so as to highlight the names of the songs which are in various colours. "Out Now" stands out compared to the song names. It is in large letters at the bottom of the advert to highlight that they are selling the album rather than the artist which shows their serious attitude towards music. Although, the use of colour shows the bands more 'fun' and vibrant attitude to their music.

The vital information is written in white, contrasting greatly with the black background. This clearly separates the more technical information from the song titles and so highlights its importance on the advert.

Analysis of Jamie Cullum Magazine Advert

The name of the artist and album is considerably bold. It is written in large black letters at the top of the advert, making the vital information stand out. Being a jazz musician, this formal- looking font shows his serious attitude towards his music. But, there are pieces cut out from the artist and album name, caused by the destruction of the piano. As jazz music tends to typically be mellow, this shows his alternative and creative and lively take on this genre.

The artist is in the central image of the advert, drawing attention to him, so the advert in effect is promoting the artist rather than just the music. The background is pale, fading down from pale blue/green to white. The poster is white where the artist is standing, drawing more attention to him, again rather than the vital information at the top.

The artist's costume is formal, serious. He is wearing a suit. Again, like before this shows his serious attitude therefore his dedication to his music. The top button of his shirt is undone, maybe to not make the artist appear as 'business-like' (as the rest of the poster suggests) to make it more relaxed like typical jazz music.

Other information is written below the artist's name and album name, in a smaller font. One item of information being a critic's view of the album. This is done to sell the album, to give it more credibility.

Plan For One Hand Holding Video

Filmed from both boy and girl’s perspective- boy’s recollections shown later in fast cutting rhythm

Scene 1
• Begins in her room, with diegetic sound of laptop playing one line of chorus of the song.
• Doll leaning against computer.
• Girl shuts the laptop and non-diegetic soundtrack kicks in of main track,
• As girl gets ready to go out- grabs purse or coat etc,
• Walks out of there room
• Walking down the road, fast match cuts

Scene 2
• Lyrics kick in
• Girl sitting on park bench, reading a [dolls] book inside a magazine
• Sees a boy walking in her direction wearing the same 6
• Colour tee-shirt as the doll
• She looks at it then looks at him (hides doll)
• They catch each other’s eyes and smile… he trips over; she sees if he is ok
• They talk, exchange numbers etc
• He calls her whilst she is holding the doll to arrange meeting up

When music changes Boy sees short shots of them out on dates:
• Sharing a meal,
• Sitting on swings,
• Having a picnic,
• Hugging
• Giving him a tee-shirt
• Saying I love you for the first
• Watching TV

Scene 3:
• Tells her he’s going to the toilet
• Walks up the stairs
• See’s her room – goes in to have a look
• See’s her room
• Camera shots of – doll books, doll on the bed,
• Shows a close up of boys face (shocked)
• Tracking shot of photographs of her and the doll

FLASHBACKS:
• Her putting the doll into the bag
• Close up of doll in the bag
• Close up of doll
• Spiking up his hair
• Giving him the t-shirt
• Feeding the ducks at the parks
• He remembers – shot of him looking worried

Scene 4:
• Cupboard shaking
• Boy opens the cupboard
• Looks in we see reaction in his face
• See 4 boys standing in the cupboard wearing red t-shirts like the doll
• Over the shoulder shot of a hand on the boys shoulder
• Medium shot of girls hand closing cupboard door

Scene 5:

• See the girl walking down the street as in before with doll in bag
• Returns to the park and starts to read a book in the same place as before
• Sees a young boy coming towards her
• Final shot close up of girls face smiling